Wednesday, March 15, 2017

Book Review: MAXIMIZE YOUR IMPORTANT BUSINESS CONVERSATIONS

I found the quip, “The single biggest problem with communication is the illusion that it has taken place”, a strong attraction to read
 MAXIMIZE YOUR IMPORTANT BUSINESS CONVERSATIONS
 by FIONA COHN
After a brief outline of what is not communication, the book discusses the key components, like words, and how to use them. How important is to use proper language, like avoiding passive verbs, adding non-verbal part of communication to attach tone and context, and other things like pitch, pace, body langage, etc. How to assess the type of listener, whether one is of visual, auditory, or kinaesthetic  preferences, ans how each of them is to be handled, is what is in the next chapter. Communication breakdown and its consequences brings this part of the book to a close.
Next part discuss the challenges of putting communication theory into practice. What to do, what not to do, how to get feedback and how to use, and the effective use of delegation, are some of the points subjected here to a thorough discussion.
I found this a page turner. Each and every idea is clearly elaborated, their description amplified by suitable examples. 
At each stage, prominent messages like ‘Don’t mix bad words with your bad mood. You’ll have many opportunities to change a mood, but you’ll never get the opportunity to replace the words you spoke’, makes the ideas, even clearer.
Helpful hints and questions like,
1. What should I stop doing?
2. What should I keep doing?
3. What should I start doing?
provided at many places ease the learners' burden.
For easy reference, I found all significant parameters summarized in the last section of this book.
I wish I read this book much earlier. I wouldn't have been caught on the wrong foot, as many occassions as I have been actually caught. This book presents in a concise way, what we perhaps know in bits and pieces spread across all that we say.

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