Wednesday, March 8, 2017

Book Review: Blink: The Power of Thinking Without Thinking

In 'Blink: The Power of Thinking Without Thinking', Malcolm Gladwell treats our split-second decision making process. The book begins with an assertion: The only way that human beings could ever have survived as a species for as long as we have is that we’ve developed another kind of decision-making apparatus that’s capable of making very quick judgments based on very little information. And the adaptive
unconscious does an excellent job of sizing up the world, warning people of danger, setting goals, and initiating action in a sophisticated and efficient manner. decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.
The actual reasons for what we do could be far different from what we generally take as the cause, the beginning chapter explains. Which is followed by fresh thoughts about what think as free - free will, actions on the spur of the moment, describing how, these could be a lot more susceptible to outside influences than we realize. And how, the unconscious keeps tabs on everything going on around us to make sure, we act appropriately. And how, truly successful decision making is nothing but a balance between deliberate and instinctive thinking.
A flurry of real life examples makes the discussion lively and entertaining. I felt I was present at most of the situations described, while the author was drawing his conclusions. (Which, next time I also will!) All discussions are simple, but covering the point in question, taking the academic value of this book quite high.

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