'Transformation, Designed: [ ]evolution Within' by Juan Jose de la Torre
This book identifies design as a challenge that confronts big corporations, who have to constantly compete with fast, lean companies and an emerging array of startups. Or, design is the one that can show and teach the need of transforming an enterprise.
The book begins in 1999 with the institution of world wide web and the unlimited possibilities that followed, mostly ushering in a shift in approach towards the digital. And the impactful part, design did, and continues to play, is highlighted. What follows are case studies that tell how, such steps are transforming Apple, Starbucks, Disney, and others.
The book concludes by equating design with intention. One should show a want for whatever one may hope to get or accomplish. Now, a set of self-examination questions are also there to guide one to a path of digital revolution.
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