How To Make Top Shelf Profits in the Bar Business by Chris Schneider
This book is thorough guide to profitably and comfortably letting people make merry. At the outset, author proves the soundness of his suggestion, as one coming from a respected, trend-setting bar owner in the Central Indiana area.
There are 75 lessons in this 8 part book. Part I covers the essentials of a bar, where he spells out what a bar isn't, what it is, who all to keep happy, etc. Next part is about the nuts and bolts of a bar, which looks at the space, its utilization, its appearance, and the tricks to keep it well oiled. Mixing, cocktails, and other lessons of 'guestkeeping' comes next, followed by a thorough insight into providing a good food service and a menu that sells. A part is dedicated to the most difficult part - discipline, for customers as well as employees. Next comes the most important part of a bar - marketing it. And the last part deals with what goes for all good scenes - behind-the-scene activities.
This is a complete list of dos and don'ts. The first one itself will ring a bell. Always stay sober in the bar. And the last one is all important. How to deal with the landlord.
Plenty of such advices and imaginative suggestions are there, and I also found, each one is logically concluded with fitting justifications. An excellent book, indeed.
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